Where usability surveys meet marketing
  • White Paper 2011
    A unique review 100% centered on the online customer experience

    Simply “translating” or “localising” : this dilemma is a genuine question when aiming to efficiently address a new market.
    This “White Paper” provides an accurate snapshot of the strengths and weaknesses of the main e-retailers in France from a customer experience perspective.
    With the qualification and relevance (statistical and nature) of the data at the centre of the process, it provides insights on which topic one should be aware of to be as successful as possible.  
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