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E-travel
Major players of the e-Travel industry reviewed by web users !
Because the tourism industry online is fairly wide with different specialties, this 3rd edition focuses on the main e-Travel players proposing long distance holidays to the customers.
The 8 players, including a majority with a large international exposure, have been tested by 1.200 participants to measure how the online experience is actually meeting the customers’ expectations beyond the price, in terms of pleasure and confidence…
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Food and Grocery
6 major retailers tested by 1,000 e-shoppers
Food and Grocery shopping online is one of the most significant e-commerce activities in the UK, all players closely watched by competitors all over Europe. With customer loyalty at stake, each player aims to position itself to “grab” a share of this market. But how does their website actually deliver a satisfying and seductive online experience?
YUSEO’s e-Performance Observatory is a definite milestone in terms of online customer experience competitive benchmarking. Results will be available from February 6th.
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General Retail
8 major retailers evaluated by 1,400 e-shoppersIn the UK market, you can hardly get any bigger and more famous than the 8 retailers involved in this e-Performance Observatory. So deeply immersed, for many years, in the British consumers\' lives, all players tested represent some sort of barometer of the general retail health and trends. It made all the more sense to measure, with the end customers, if the online customer experience is up to speed and consistent with the issues at stake.
Make a note on your agenda, the results will be available from February 13th.
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Ready-to-wear
15 web sites in the UK and France under the scrutiny of 2,400 women
Brands, retailers and pure players, all of them aim to position themselves to “grab” a share of the online "ready-to-wear" market which is likely to enjoy strong growth in the future.
The YUSEO’s e-Performance Observatory focuses on the online “ready to wear - clothing” sector and is a definite milestone in terms of online customer experience surveys and competitive benchmarking.
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Shoes
An e-commerce line of business with high expectations !
Looking at the market share in the US of the online players in the shoe retailing industry, this edition of the Observatory means a lot. 6 key players of this line of business, some with international exposure, have been tested by 900 participants who navigated on each site.
The gap between the actual online navigation performance measured and the user satisfaction is one of the most significant since the inception of the Observatory…
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White Paper 2010
The French e-commerce market evaluated by the users
With more than 75 websites tested by 13.000 web users, this “review” delivers a unique picture of the online customer experience in France across 12 major fields of business.
For players contemplating the French market as a potential ground for expansion as well as with a year 2011 even more likely to be under the pressure of maximising the ROI, this “white book” delivers a detailed and accurate review of the major players in France.
Online customer experience competitive Benchmark
